News & Article

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Dri-Lex: the original moisture management fabrics

Some of our most successful footwear partners use our ‘Beautiful Prints’ program to extend their design story to the inside of the shoe. Brilliant upper choices that draw a consumer to a shoe are enhanced by subtle prints inside that immediately seduce her to try the shoe on. Bold stripes, feminine flowers, wild animal prints and daring ikats on any number of Dri-Lex fabrics give you literally thousands of design choices. With a Dri-Lex ‘beautiful print’ inside your latest creation you can offer your customer the best of both function and fashion. Bring something very special to a new shoe design, or new life to an existing shoe. Here’s how:

  • Give us some design parameters – a photo of something you saw at Lineappelle, an illustration or drawing that got
    you excited, a swatch from the dust jacket of a book – anything that helps us zero in on what you’re looking for.

  • We’ll send you PDF’s of prints selected from our enormous library within the guidelines you’ve given us.
    If we’re off on our first selections, we keep going until you’re satisfied.

  • Once you’ve chosen a design, we then create a table sample on the Dri-Lex fabric of your choice.
    The process takes only a few working days.

  • Once you’ve approved the table sample and it has worked its way through your internal approval process,
    we move to production either domestically or in Asia.


Tuscan footwear brand debuts

Italian leather footwear brand Violavinca has shown its debut "Made in Tuscany" collection at the Micam international footwear event. The brand says that it "combines the proud heritage of craftsmanship, sophisticated styles and attention to elegant wearability".



The brand has strong Tuscan heritage, related to the picturesque Torrigiani Garden, the Florentine location of the first Italian high fashion show in 1951. This link, which emphasises the the brand's exclusively "Made in Tuscany" production, also gave rise to the name, a combination of "violet" and "periwinkle", two flowers that can be found in its botanical garden and which evoke elegant femininity.



Sales director Nicoletta Francalanci said: "The collection uniquely combines bold cuts with soft and ultra-feminine structural forms, geometric-patterned damask, carefully measuring chromatic scales, inlays, vivid contrasts, soft and natural colours and vivid tints."


red footprints invade Milan's shopping area

Micam Point, an event that runs parallel to the Micam international footwear fair, is back in central Milan for the 2012 event. There are footprints on the pavements of the city's fashion district, which, if followed, will lead people to Micam Point. Here, people can check their shoe size in front of ANCI's web TV cameras with a collection of red shoes.



Micam Point is the heart of the events of Micam Fashion Week. The venue is divided into five rooms with 18 video workstations, in honour of Italian footwear. Industry experts are present every day to meet the public.


Vibram wins recognition from REI two years running

For the second year in a row, Italian brand Vibram, best known for its high performance soles for outdoor, recreational, work and fashion footwear, has been named by US outdoor retail co-operative REI as its Vendor Partner of the Year.

The annual awards programme, established in 1993 by REI, recognises three key vendors for divisional awards and one vendor as its
overall Vendor Partner of the Year. Companies are nominated by the co-op’s three merchandising divisions, camping, action sports and outdoor, for their efforts to build a strategic and successful relationship. REI retail employees vote to determine the winners.

Angela Owen, senior vice-president of merchandising for REI, said on announcing the result: “We recognise Vibram again as they continue to attract consumers’ attention [with] new products. We value their extraordinary commitment to our business partnership as demonstrated everyday through their unparalleled service and support.”


Li Ning to reduce staff to cut costs

Chinese sports brand Li Ning has announced that it will reduce staff numbers to rein in costs after it had predicted its revenue for 2011 had fallen by 6 to 7% year-on-year.

The company said on its website on 3 February, 2012, that it will streamline the organisational structure of various departments, including those for human resources, information technology and strategic development. That will help it increase its operational efficiency, lower its human resources costs and channel resources into its core business.

Li Ning plans to reduce its human resources costs as a percentage of its sales by 0.5% in 2012, said Demi Luo, who is in charge of the brand’s public relations. The company’s human resources costs as a percentage of its sales were 8.7% in the first half of 2011, he said.

According to China Business News, 4,215 employees worked for Li Ning in 2010, and the total cost of salaries and benefits exceeded $110 million.

“The adjustment will be beneficial to the group’s long-term development,” said Zhang Zhiyong, CEO of Li Ning.

According to the company’s ‘Estimated Results’ for 2011 and Outlook for 2012 issued in January, the group’s revenue had declined by about 6 to 7% below what it was in 2010 because of flat growth in orders and the repurchase of a portion of inventory from distributors.

“Because the cost of resources, rent and labour all rose last year, the clothing industry was greatly affected,” said Zhu Qinghua, an analyst with the CIC Industry Research Centre. “Worse still, sports brand made a wrong evaluation of the market, which caused high growth in reserves.”


Stampede for Nike shoes closes US shopping centre

A shopping precinct in the US was locked down and evacuated after a stampede of a 150 people who were queuing to purchase US brand Nike’s new Foamposite trainers. Shoppers had been waiting outside a Footlocker store in Maryland to buy the new shoes overnight when people began jumping the queue on the morning of Saturday 4 February.

 

 

 


The Washington County Sheriff’s office said around 15 officers were called to the Valley Mall after a disturbance was reported. Sheriff Douglas Mullendore told local media that the release of the new shoe drew shoppers from as far away as Washington, over 70 miles away.

 

 

Mr Mullendore said after the centre was locked down, customers were escorted into the shoe store a few at a time.

 

Police said some of the patrons claimed they had been in line waiting to buy the shoes since 7.30pm on Friday 3 February. The Foot Locker store had 90 pairs of the new shoes in stock, all of which were sold by 10am.

 

“When rare shoes are released to the public, people commonly buy them at a store, then sell them for a higher price over the internet,” Mr Mullendore said.

 


He said the Nike Foam, which costs more than $200, could fetch more than $500 online.


Incusa devotes 25% of production to titanium-tanned leather

A tannery near Valencia that launched a project last year to use titanium instead of chromium to tan footwear leather has now said it is devoting 25% of its production capacity to the new product.

The company, Industrias del Curtido SA (Incusa), worked with Inescop, Spain’s technology institute for footwear and related industries, and footwear brand Fluchos on the initial project testing the suitability of the leather produced in footwear applications.

Managing director, Silvino Navarro, said in a recent interview that market reaction had been very positive, not only from footwear manufacturers, and that Incusa was now devoting 25% of its production to the product, which it has called Sanotan.

This name is indicative of the comparative lack of health risk that Incusa says some of its client companies perceive the leather to have. Mr Navarro said: “There are many advantages of the titanium-based process; it’s more sustainable as there are larger natural reserves of titanium. It’s also healthier, since titanium is hypoallergenic. There are people who are sensitive to chromium-tanned leather, which can cause various kinds of allergies.”

He said customers had made enquiries about using Sanotan to make watch straps and upholstery for cars and aircraft.


Specialist boot fitting the appeal at new flagship Salomon store

Amer Sports has announced that its Salomon mountain sports brand will open a new flagship US store in Salt Lake City in late March. The store will be located in the City Creek shopping centre.

It will carry Salomon apparel, footwear and other softgoods items. While Salomon hardgoods will not be available for sale at the City Creek location, customers looking for items such as skis and poles will be referred to authorised Salomon dealers around the state of Utah. The company said this would allow shoppers at the store to have the service of its boot fitters and be custom fit for footwear for alpine, Nordic and snowboarding.

“Opening our first Salomon flagship store in the US is a key step forward in offering our consumers a more rounded brand experience,” said Tim Wakaruk, director of retail operations for Amer Sports on making the announcement.

In coming weeks Salomon will announce the date of an opening celebration for the Salt Lake City store. The event will be open to the public and will include a tour, special gifts and drawings and athlete appearances.


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